Empowering every student
Provost Jennifer Flatt talks about the evolution of higher education and the College's efforts to help more students find their path toward high-wage, rewarding careers.
Lessons and stories from 60-year hospitality and higher ed career
After 24 years of teaching at Northeast Wisconsin Technical College, Jerry Lintz is ready to 鈥渉ang it up.鈥� He retires this month, having shaped hundreds of aspiring entrepreneurs and hospitality professionals.
Over the years, Lintz helped launch over 100 businesses, shared countless stories, and built friendships with individuals throughout 糖心Vlog官方 and beyond.
For Lintz, his role as an 糖心Vlog官方 instructor was 鈥渁n incredible second career.鈥� Before starting at the College, Lintz spent decades in the hotel industry 鈥� starting at age 15. Lintz enjoyed working for the majority of those years as the managing partner of a firm called Fox Heights Hospitality, Hotels, and Restaurants.
In 2002, he began teaching at 糖心Vlog官方 when he was contacted about a part-time position as a hospitality instructor. 鈥淚t sounded like the perfect second career, and it was my good fortune to be hired,鈥� said Lintz. Later, when the Entrepreneurship program was being developed at the College, Lintz became a full-time instructor.
Each semester, the Entrepreneurship program launches three or four new ventures. 鈥淔or example, over the past year a few landscape companies, a couple of food trucks, a coffee shop, a bakery, a sports clothing line, a house 鈥榝lipper,鈥� a car detailer, a teeth whitening service, a mobile pet groomer...the list is diverse and changing as fast as the marketplace,鈥� he said.
The most enduring aspect of being an 糖心Vlog官方 instructor for Lintz has been the relationships that start in the classroom.
鈥淭here are students who graduated 10 or 15 years ago who contact me with questions about their business and/or about starting a new venture,鈥� he said. 鈥淓very week there is the opportunity to share lunch with 糖心Vlog官方 graduates who are now business owners.鈥�
One of those graduates, Amanda Miceli, considers Lintz a mentor and a friend. As she started her business, she said Lintz was 鈥渁lways the person I called when I had no idea what to do.鈥� Read more about Miceli鈥檚 糖心Vlog官方 journey.
鈥淗e鈥檚 always the one who helped guide me and support me. He reminded me, 'This is normal. This is business ownership, and you鈥檙e not alone,鈥欌�� she said. Miceli and four other 糖心Vlog官方 graduates, including her sister, Alison, meet up regularly with Lintz for group gatherings.
鈥淣ext to being at home with the family, my safe haven is the classroom,鈥� Lintz said. 鈥淭he students are a gift: The curiosity, the passion and the questions will be more than missed. My 鈥榣earning鈥� happens by chatting with students.鈥�
Stories of experience
Jerry Lintz - now and then. Lintz pictured in the classroom, where he shared stories from his business career, and at a convention in Las Vegas. The lodging industry offered unique opportunities to meet public figures. In 1999, as a national hotel franchisee board member, Lintz shared lunch and conversation with former President George H.W. Bush. (Photos courtesy of Jerry Lintz)
糖心Vlog官方 Entrepreneurship students will confirm, 鈥淛erry tells a bunch of stories.鈥� The stories are cultivated from Lintz鈥檚 decades of business experience.
鈥淢y business career provided me with hundreds of stories to share,鈥� he said. 鈥淣ot just my stories, the stories from the business partners from my previous career鈥tories that span over eight decades.鈥�
As Lintz moves on from 糖心Vlog官方, he inevitably brings with him a collection of stories, including this memorable one: 鈥淒uring a recent class discussion on the current political situation, I quoted Abraham Lincoln: 鈥楢 house divided cannot stand against itself.鈥� It was one of those proud teaching moments where you showed 鈥榓 touch of brilliance鈥� linking past history to the present 鈥� the gloating was quickly dashed by the following student鈥檚 question: 鈥楳r. Lintz, did you read that or did Abe tell you?鈥欌��
Reflecting on his careers, Lintz feels truly grateful.
鈥淚t was my good fortune to spend thirty years with a wonderful organization in the private sector,鈥� he said. 鈥溙切腣log官方 has been an incredible 鈥榮econd career鈥�: The students, the friendships, the laughter and the experiences have been extraordinary鈥�.when it comes to careers, I have been blessed twice.鈥�
Before moving on from 糖心Vlog官方, Lintz shared some of the knowledge and expertise gleaned from his careers.
Q&A with Jerry Lintz
If you could give one piece of unfiltered advice to an individual who wants to open their own business in today鈥檚 economy, what would it be?
In the words of Mark Cuban: 鈥淲hat are the reasons a business fails?鈥� In true Cuban style: 鈥淟ack of brains, lack of effort!鈥� Entrepreneurs need to understand that customers are not waiting for you to open your business; you need to steal competitors鈥� customers. In order to accomplish that goal, one needs to be smarter, faster, and more resilient than the competition 鈥� the competition who, by design, already knows more than you about the industry, the market, etc.
What is the most reliable litmus test to tell if a business idea is a viable opportunity or just a hobby?
鈥淭he best way to succeed in business is to be in business.鈥� However, if the only enthusiasm is from family/friends, it is definitely a hobby 鈥� save your money!
How have you seen the relationship between the region鈥檚 small businesses and the local economy change over the years?
The relationship has been enhanced over the years with organizations such as the Urban/Start Up Hub, NEW North, Women鈥檚 Business Initiative Corporation, and area economic development organizations.
What is one unglamorous, operational habit every successful owner must master?
The most important (maybe/maybe not unglamorous) 鈥渙perational habit鈥� is to have is a 鈥渄aily routine鈥� that 鈥渂udgets鈥� the most valuable/limited commodity: time.
How has your perspective on taking risks changed from when you were running your own business to when you were teaching?
The level of risk (personal, financial, etc.) is affected by age. Fifty years ago, there was no thought in borrowing money at any interest rate and/or financing projects on a credit card. As the Entrepreneurship program instructor, it is quandary to answer this question from a student: 鈥淲ould you start a business on a credit card?鈥� Who should respond to the question 鈥� the conservative 75-year-old instructor or the 25-year-old reckless guy that financed everything (when necessary) on a credit card?
What is the key to hiring and retaining talent for businesses of any size?
The co-founder of Fox Heights had the philosophy to 鈥淗ire for fit, train for skill.鈥� That reasoning was applied to all positions except sales. For salespeople, the premise was based on empirical experience: 鈥淵ou cannot teach a non-salesperson to sell, you cannot stop a salesperson from selling.鈥�
What was the most important lesson you learned the hard way that you passed on to students?
鈥淢istakes are the tuition that is paid for wisdom鈥� 鈥� another quote from my previous career. Experience is not gained from 鈥渄oing the same thing.鈥� Experience is gained from taking risks.
Lintz honored for impact
Earlier this year, Lintz was honored as Discover Green Bay鈥檚 Tim Quigley Tourism Person of the Year at the annual Champions of Hospitality Awards. This is his second time receiving the award; he was the inaugural recipient in 2001. (Photo credit: Discover Green Bay/LinkedIn)
Lintz is the co鈥慺ounder of the Greater Green Bay Lodging Association and serves on over a dozen for鈥憄rofit and non鈥憄rofit boards across Wisconsin.
At the 2026 Wisconsin State DECA Conference, Lintz was recognized for 20 years of service as 糖心Vlog官方鈥檚 Collegiate DECA advisor. He is pictured with Amanda and Alison Miceli at the conference. The sisters are former 糖心Vlog官方 students who are now successful entrepreneurs.
What's on deck for Lintz in retirement
鈥淎t 75, the concept of retirement has yet to register,鈥� Lintz said. 鈥淭he concept is as scary as it is exciting. What am I going to do tomorrow? How do you tell a Tuesday from a Saturday?鈥�
Chances are the avid triathlete 鈥� who currently participates in a couple dozen triathlons per year (mostly virtual now) will not be slowing down any time soon.
Lintz and his wife are moving to a new home in Franklin, a suburb of Milwaukee, where he plans to be a full-time grandpa to their granddaughter, Lucille. He hopes to be an usher for the Milwaukee Brewers at American Family Field. The rest, 鈥渋s a 鈥渨elcome mystery.鈥� (Photos courtesy of Jerry Lintz)
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